Who doesn’t love a great magazine? Rolling Stone, Better Homes and Gardens and National Geographic are just a few of the titles I’ve subscribed to over the years. Being on the inside of a media company now, I can tell you that a lot of love and work go into any given issue of your favorite magazine.
But we don’t say good-bye to our magazines once they’re off to the printer; it’s then that the party really gets started. We use our editorial wizardry to create files from the articles that we put so much time into, and bring them into the 21st century by making them digitally available to you. I won’t bore you with the process, but I can tell you that my favorite thing about these PDFs (nerd alert) is the zoom function. Basic, but incredible.
For example, when you look at the artwork we feature in the Watercolor Artist 2012 Annual CD, which is a compilation of PDFs from that year, you can see architectural paintings by Thomas W. Schaller, up close and personal. “These strange cloud formations were going over, and the light moved across the face of this stately formal building in such a way that it just made my heart jump,” he says of Portico–St. Bartholomew’s–NYC (above; watercolor on paper, 22×30). “All the shadows of those formal porticos changed from dark cools to illuminated golds and oranges,” he added. What a beautiful description; I know there have been moments when my own heart has jumped at the sight of the sun’s affect on the city (actually, when I drive over our nearby river into the city downtown, on some mornings, the sun creeps up behind the hills I’ve come from and shines on the office towers of banks, law firms and radio stations, making the windows glow. It’s breathtaking.)
But I digress! Once you put this CD into your computer you can look closer at Schaller’s (or anyone’s featured) watercolor painting; zoom in and see the brush strokes that he made to take a vibrant scene from life, and show its depth and atmosphere on paper. Is that someone I know sitting at a table under the maple trees?
Imagine, six issues full of watercolor inspiration such as this, not to mention the painting advice and fun challenges such as “Creativity Workshop.” All of the website references are linked as well, so all you have to do is click once to be taken to even more resources online. I hope you try out one of our CDs. Whether you’re a classic paper-in-hand magazine reader or an all-digital, all-the-time reader, I’m sure you’ll find something to love.
Your digital-advocate and magazine-loving friend,
Bonus article: 10 Watercolor Painting Techniques for Beginners