How to Establish a Mood for More Impact

Over the years and after hundreds of sales, I can safely say that when I’ve sold my art to a married couple, it’s been my experience that women usually are the ones who decide which painting to purchase, and most husbands follow along. Some of the most popular subjects are rustic buildings with flowers. Pet portraits are also best sellers, but for this blog I will zero in on landscape paintings. But this is just my reflection–there’s more to making art that sells, and that includes establishing a certain mood in the landscape painting  to increase the appeal for all viewers, regardless of gender.

Landscape painting: How to Establish a Mood for More Impact by Johannes Vloothuis | ArtistsNetwork.com

Carmel Mission, located in the town of Carmel, CA, is a wonderful setting with the flowers surrounding it. PIN this!

What will also help you sell your art is establishing a mood that shows the viewer an uncommon scenario. The late Thomas Kinkade knew this all too well. It isn’t easy for viewers to get excited with small paintings that show the average daytime scene. I travel and do live demos in front of dozens of artists.

I mostly depict scenes that will show twilight, sunsets, pink skies, foggy scenes and nocturnes. Here are some landscape paintings with examples of established moods.

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Landscape painting: How to Establish a Mood for More Impact by Johannes Vloothuis | ArtistsNetwork.com

Fog is a very reliable tool to create the illusion of depth. Do you feel you can walk deeper and deeper into the woods?

Landscape painting: How to Establish a Mood for More Impact by Johannes Vloothuis | ArtistsNetwork.com

This early morning scene takes place in Rockport, MA. It’s in an overall warm scenario. Most viewers appreciate paintings with predominantly warm colors. Of these warm colors, orange and red-orange are the most favored. Because this type of sky does not last long, you can say it’s an “out of ordinary” occurrence. The lights make the homes very inviting.

Landscape painting: How to Establish a Mood for More Impact by Johannes Vloothuis | ArtistsNetwork.com

This twilight winter rendering, where the sun is just about to set, results in several warm colors glowing. The lavenders help bring relief to the warm colors. Take into account that a painting can be too warm, as well as too cool. The goal is to balance these two opposing color temperatures just right. Only one temperature should be predominant.

Landscape painting: How to Establish a Mood for More Impact by Johannes Vloothuis | ArtistsNetwork.com

The sky dictates the mood as well as the overall colors. When I added the highlights on the rocks I used the same colors as in the sky, just in a different value.

Landscape painting: How to Establish a Mood for More Impact by Johannes Vloothuis | ArtistsNetwork.com

Nocturne scenes are definitely considered as paintings with moods.The viewer engages his/her imagination because many details are left out in this dark environment.

Landscape painting: How to Establish a Mood for More Impact by Johannes Vloothuis | ArtistsNetwork.com

How about adding some sun rays for a spiritual touch?

“The Complete Essentials of Painting Water” and other video courses are available at NorthLightShop.com. North Light has also just released a new eBook written by Johannes titled Landscape Painting Essentials. Join his online art classes at http://improvemypaintings.com.

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