The following is an excerpt from the March 2008 issue of The Artist’s Magazine, from an article titled “Top of the Web” by Lisa Hazen.
Tips to building a successful website (part 1) by Lisa Hazen
• Claim your domain. First, determine what you want as your Web address. I suggest using your name if you primarily work on your own. (For instance: janedoe.com versus janepaintsclouds.com.) This will be easier for others to remember, and you want to be in control of your name anyway. It’s easy to reserve a domain—and cheap, too. Prices start at about $9.99 per year from registrars like GoDaddy.com.
• Identify the bare bones. There are several things that every site should have—a gallery of your work, your bio and your contact information. If you’re not an “e-mail person,” definitely include your phone number. An artist’s statement gets you bonus points.
• Take your best shot. Your site—and most importantly, your work—will only be as good as the images you use on the site. If you aren’t equipped to shoot or scan your work adequately, invest in someone who is. This is no place to skimp.
• Take a field trip. Spend some time online and make notes about what sites you like and what sites you don’t. Make sure to note what it is you like about each site. Do you like the color palette of a particular site? The way the navigation is structured on another? Does it annoy you how long it takes a certain site to load? All this information will help your Web designer create a design you love.
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