Tip file: Promoting your art events online

From “Build Your Brand with Social Networking” in the July/August 2009 issue of The Artist’s Magazine:

Annie Heckman, an animation-installation artist, uses social networking to let people know about her upcoming open studios. “I post the event and provide a link to my website,” says Heckman. “The great thing about doing this is that people I don’t know well enough to e-mail find me through social networking and come to the event.”

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