Tip file: Universal design principles

From Robert Reynolds with Patrick Seslar in the January 1990 issue of The Artist’s Magazine:

While the specifics of a successful design vary, a few principles are fairly universal and can be used to strengthen any design:

  • use asymmetrical divisions of space
  • soften geometric corners
  • build tension between shapes
  • and create emphasis with contrast.

Learn more:

You may also like these articles: