Artist’s & Graphic Designer’s Market has provided creatives with the best business advice for more than thirty-eight years. In addition to 1,700+ market contact listings, the 2013 Artist’s & Graphic Designer’s Market includes interesting business articles and inspirational interviews with top professionals. Keep reading for a 2013 AGDM article by portrait artist Christopher Reinhardt. Read more Artist’s & Graphic Designer’s Market articles and interviews on ArtistsMarketOnline.com.
Even under the best economic conditions, the art market can be fickle. Today the economy is in dire straights. Therefore, you need to think outside the box to develop creative ways to introduce your work to the art-buying community. One pathway that’s often overlooked is grant support. Actively seeking grant support is common practice in other disciplines, such as biology. However, artists are surprised sometimes to learn that similar programs are available for them. Many artists are equally unaware of the career benefits that winning a grant can have. A grant can provide help for you to focus on a favorite theme and can lead to publicity for your work in the local press and TV, as well as in social media channels like Facebook and Twitter. Listing an award on your curriculum vitae adds considerable weight to your accomplishments as well.
Learn the difference
Both public and private grant programs are available to fund creative and artistic activities. The requirements and qualifications for applicants will vary for each program. Grant awards generally fall into two areas. The first of these is fellowships. A fellowship provides direct financial support to an artist, and the award is often based on the artist’s past record of achievement. The goal of a fellowship is to provide a stipend, freeing the artist for creative activities. The second area is grants. A grant is typically designed to fund a specific project. These awards are often confined to the direct costs for the project, although they may provide salary support.
Check out regional programs
There are state, national and international programs that support the visual arts; however, there are also many regional programs designed to assist local artists within the communities they serve. “Spending a day on the Web is a great place to start to find programs,” says Deborah McNamara, vice-chair of the Worcester Arts Council (WAC) in Massachusetts. An agent of the Massachusetts Cultural Council, which receives funding primarily from the Massachusetts Legislature and the National Endowment for the Arts, WAC distributes approximately $75,000 to Worcester-based artists in the form of two fellowships and approximately thirty grant applications each year. There are 328 additional councils servicing all 351 Massachusetts cities and towns. “WAC’s website provides current information for potential applicants. We strongly encourage artists to review all posted material and call or e-mail with their questions,” says McNamara.
One grant recipient’s story
A recent recipient of a WAC grant is JoEllen Reinhardt (www.joellenreinhardt.com). A Worcester native, Reinhardt applied for and received a small grant from WAC to support the development of six separate paintings, each relating to a specific person, company or product that has made a difference in the history of Worcester, Massachusetts. The grant was for $1,000, which helped to pay for general supplies for the project. “I’ve always been impressed with the many events of cultural and historical significance that have occurred in Worcester, my hometown,” says Reinhardt when asked about her project. “The WAC award provided the incentive to develop a project I’d always planned to do at some point in time.”
The award, which culminated in a public exhibition, generated significant local buzz in the community, including coverage on a local TV show and in newspaper articles. The signature piece of Reinhardt’s show, entitled My Secret Valentine and commemorating Esther Howland, founder of the New England Valentine Company in Worcester, was sold on opening night. There were three portraits in the show; one of them—Smiley Face—depicts Charlie Ball, son of the late Harvey Ball, who is credited with the design of the iconic Smiley Face in 1963. Reinhardt received a portrait commission based upon a referral from someone who attended the show. The client was impressed with Smiley Face and hired Reinhardt to paint a posthumous portrait.
“The entire grant experience greatly exceeded my expectations,” says Reinhardt. “I had the privilege to meet some interesting people from Worcester who generously shared their interest and knowledge of the town’s history in preparation for the show. During the opening, small groups would gather around a painting, and people began to share with each other their unique memories or family stories related to the theme of the piece. It was exciting to watch!”
Benefits of winning a grant
For an artist pursuing a career in higher education, the benefits of grant and fellowship awards are obvious. Because applications often require a carefully written description of the project as well as supporting documents, such as letters of recommendation, the process itself is a demonstration of scholarship. Apart from the money awarded to the grant winner, the benefits to the entire community of artists are less apparent. Still, because these honors become permanent accolades for an artist’s résumé, awards also enhance the biography of a career painter.
“Fine work will always stand on its own merit; however, artists having notable achievements will often receive a second look from potential buyers, which can lead to a sale,” states Domonic Boreffi, the owner of Gallery Antonia in Chatman, Massachusetts (www.galleryantonia.com), which represents the work of nationally recognized artists, including Reinhardt. “Like juried show credits and art reviews in publications,” says Boreffi, “being a grant recipient communicates that an artist is serious about his career and that his talent has been recognized by his peers. An artist’s record of achievement aids dealers in efforts to promote an artist’s work.”
Advice to grant seekers
When applying for an award, you should note the application deadline and allow yourself plenty of time to prepare. Most programs require a written description of the proposed topic, as well as biographical information and letters of support from other artists and colleagues. As a result, a quality application will take some time to develop. Before starting work on your proposal, make sure you read and understand the program prospectus and the qualifications for applicants.
Programs are often theme-based, and a competitive application will need to clearly state how the proposed project addresses the theme. Some programs have specific qualifications that an applicant must meet, such as gender, residency status, level of education, and so forth. Feel free to contact program administrators for answers to specific questions. Most administrators welcome the opportunity to discuss their program and take pride in aiding applicants through the process. If you provide yourself ample time for preparation, applying for grant support can be fun and rewarding.
Christopher Reinhardt is a theoretical physicist, a portrait artist—and husband to the classically trained realist painter and grant winner JoEllen Reinhardt. Learn more about JoEllen’s still life and portrait work at www.joellenreinhardt.com.
Excerpted from the January/February 2012 issue of The Artist’s Magazine. Used with the kind permission of The Artist’s Magazine, a publication of F+W Media, Inc. Visit www.artistsnetwork.com to subscribe.