Selling your art part time

  1. Approach framing strategically . Don’t let the high cost of custom framing eliminate profits. Susan Minnich Sweeney, a Cincinnati fiber artist who runs a full-time framing business, suggests creating artwork to fit standard mat and frame sizes. She’s also worked out creative solutions with fellow artists, teaching them to frame their own work or swapping her services for original art.
  2. Network at your day job Whether you’re an accountant or a stay-at-home mom, use your job as a way to spread the word about your artwork. Give your co-workers—or the other parents in your playgroup—regular updates on your artistic life. Sweeney, for example, tells her framing clients about her fiber art and invites them to her shows.
  3. Seek out resources Selling your artwork is essentially running a small business, but there’s no reason you have to do it all alone. “When you’re in an area you don’t know, you have to find someone who’s done it,” says Christine McBryan, a New York painter and textile designer. Her tech-savvy sister helped her find a Web designer for her site.

Hugh Greer of Wichita, Kansas, won the grand prize at Arts for the Parks in 2003. He’s also the author of two books on painting and an instructional video.

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