If You Are Ready to Sell Art Online Read This

Selling your art online is all about price point, price variety, and letting your audience get to know you, the artist! Photo courtesy Getty Images.

Selling your art online is all about price point, price variety, and letting your audience get to know you, the artist! Photo courtesy Getty Images.

You Don’t Have to Be a Business Mogul to Make a Living from Your Art

I love the fact that we live in a day and age when artists have so much control over their careers. Making a living through creativity and artistic output is not only possible, but it is very likely if you do a few things right. Even more, I’m especially thrilled to see how we can sell art online. Putting artists in the drivers seat!

Know Your Price Point–Or Points

If you want to sell art online, industry standards tell us that $5,000 is a cap for the high end of what collectors and buyers are willing to pay to buy a work online. That’s not to say you should mark all your works for sale at this price. I recommend offering several different price points. That way you begin to groom young patrons who may not have a lot of money–but really like your art. More affordable price points or purchase plans are a great way to do that and, with the latter, you can set up online options that make this relatively secure and easy.

Imagery Is Key

Granted, looking at art online is not the same as viewing it in person. But the fact is that thousands more eyeballs can view your work on the web and that means you have to put presentation first. Get good photos of the work you plan to offer as well as a variety of shots. A shot in situ, a photo that is tight to the image, and several close-ups if possible–so patrons can get a real sense of the surface and any possible texture that exists on the surface.

Often Is Key

Sell art online and soon your paintings and drawings will be framed and on collectors' walls all over the world. Or at least that's my dream for you!

Sell art online and soon your paintings and drawings will be framed and on collectors’ walls all over the world. Or at least that’s my hope for you!

If you decide to offer art for sale online, try to give your audience–whether through email or through your social platforms–a schedule they can get familiar with. If you offer a landscape painting every Monday, patrons will start to anticipate seeing a landscape–and that builds excitement and interest for you.

Your Personality Is Key

If you sell your art online, your work will stand for itself. But you as the unique artist is a big part of the equation and not to be underestimated! Show your personality and slices of your life. It allows your patrons to get to know you and excited about you–and your art. Artists often think collectors just want to make the transition and go, but collectors often really respect the artists they follow and are curious about them. If you are comfortable sharing of yourself, I guarantee your audience is going to really respond.

And Don’t Forget the Paperwork

I know. We all hate it. That’s why I left it for last. But when you sell art online, you definitely want to consider insurance during shipping and a contract that protects you. Wherever you sell art online–whether through your own eCommerce store or an online art selling hub–make sure you are protected and you consult a legal professional and or CPA beforehand.

Make Your Next Move!

If you want to sell art online, you definitely can! But do you feel like you need to know more to confidently take the next step? Good! That means you are on the right track. ArtistsNetwork is in a position to offer you exactly what you need to accelerate your art career. Take our 60-second survey and sound off about your unique situation and interests. That way we can best equip you to make your art career a success starting now–and on your own terms. Everyone who answers the survey will automatically be entered to win a free $50 Gift Card to the North Light Shop. Click here to take the survey and let us start tailoring your art career for you!

Courtney 

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