Author Archives: maryb

Your marketing toolbox probably includes your blog, e-newsletters, social media, face-to-face networking—all the usual suspects. But to really grow your business, developing a steady stream of qualified, intentional referrals should be the tool at the top of the box. Of all your marketing initiatives, generating referrals takes the least amount of time, costs almost nothing and yields the greatest results. Full Article

Successful artists know that to sell their work they must adjust to the ways individual customers buy. In my work as a marketing consultant for creative professionals, I’ve observed four core customer styles you’re likely to encounter as you negotiate your way through gallery shows, art festivals and even online sales. The small shifts you make in your presentation to accommodate your customers’ styles can help you land bigger, better and easier sales. Full Article

If you’re like many artists, you have a portfolio and other resources such as a website at the ready for the promotion of your work. But what do you do when someone says, “I’d like to see your work,” and you don’t have your bulky portfolio or a computer handy? The answer could be tucked neatly inside your pocket or purse. Learn how some artists are capitalizing on low-cost, portable solutions that make sharing your work a breeze. Full Article

Social marketing eliminates the middleman and provides artists with the unique opportunity to have a direct relationship with their customers. Full Article

Since 1975, Artist’s & Graphic Designer’s Market has been a must-have reference guide for  emerging artists who want to establish a successful career in fine art, illustration, cartooning or graphic design. Beyond up-to-date contact and submission information for more than … Full Article