Jen’s North Light Picks

Your marketing toolbox probably includes your blog, e-newsletters, social media, face-to-face networking—all the usual suspects. But to really grow your business, developing a steady stream of qualified, intentional referrals should be the tool at the top of the box. Of all your marketing initiatives, generating referrals takes the least amount of time, costs almost nothing and yields the greatest results. Full Article

Successful artists know that to sell their work they must adjust to the ways individual customers buy. In my work as a marketing consultant for creative professionals, I’ve observed four core customer styles you’re likely to encounter as you negotiate your way through gallery shows, art festivals and even online sales. The small shifts you make in your presentation to accommodate your customers’ styles can help you land bigger, better and easier sales. Full Article