While you may start out selling paintings randomly here and there, eventually you’ll need to have a game plan that includes marketing your art to galleries, promoting it via social networks and creating a website that allows you to share your vision and ultimately sell your art. What do all of these have in common? The art of writing.
There are three essential pieces of writing that you’ll want to learn inside and out so that you can tell your audience and clients who you are, what you’re about and what they can expect. Sometimes this needs to be expressed quickly and concisely; sometimes you have more flexibility and space. Understanding when to be wordy and when to get straight to the point is important so that you keep others’ attention and give them what they’re looking for.
The Essential Process to Selling Art
What’s the difference between an artist statement and a bio? When do you need either? How important is a blog, really?
Excerpted from the trusted 2013 Artist’s and Graphic Designer’s Market, Lori McNee’s article will answer these questions and guide you in the right direction so that you can sell art online, through galleries and other means. But in order to do this, you must first be able to write for your audience. Artist bios, art blogs and artist statements are essential to the process of selling art. Download this free article today so that you get McNee’s professional advice and make the process easier by knowing what written copy you need for various circumstances as you begin the process of selling your art.
Plus, along with this free download from the 2013 Artist’s and Graphic Designer’s Market, you’ll receive the free ArtistsNetwork newsletter with free demonstrations in watercolor, oil, pastel and acrylic and, of course, art business advice! Get inspiration and guidance delivered right to your inbox with articles from Pastel Journal, Watercolor Artist and The Artist’s Magazine and special discounts on instructional books and DVDs from North Light Shop. Download The Art of Writing Bios, Blogs and Statements by Lori McNee today to get started improving your art business skills!
If you’re serious about learning how to sell your art, you’ll want to learn what it takes to have the strongest artist bio, blog and artist statement you can so that your audience (and potential clients) will know from the beginning what you and your art are all about. While writing can be intimidating for some, Lori McNee’s advice will make it easier to put your pen to paper, starting today.
This free excerpt from the 2013 Artist’s and Graphic Designer’s Market includes the following:
Sell Your Art With an Attention-Grabbing Bio
See examples of solid artist bios and learn the three types of bios to consider. Each one has benefits and will be appropriate for your social media networks, magazine articles or brochures and for the “About Me” section on your blog. These outlets all have unique purposes, so it’s important to understand the best way to maximize your bio’s “remember me” effect and personalize it appropriately, with the end goal to sell your art.
Blogging: How to Sell Art Online
Many people dread the word “blog,” but it doesn’t have to be a chore. It’s low-cost (or free), and provides you with complete control over how your art is presented to the public. Lori McNee offers four solid reasons why it’s important to consider a blog, and even provides hot tips for better blogging. (Hint: It’s a great avenue for selling art online.)
How an Artist’s Statement can Lead to Selling Artwork
Galleries, curators, grant foundations and collectors are all subject to requesting an artist’s statement. Take the time to learn the best practices for writing a statement and have yours ready to deliver after you read Lori McNee’s helpful hints and consult her crucial list of what not to do when it comes to writing an artist’s statement.
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