|Lucrezia by Francisco Benitez, 30 x 30, encaustic on panel.|
I recently had a conversation with an artist about how she is struggling to get her drawings and oil paintings noticed by the "art world" and her frustration that she can't seem to get her work out there in front of a wider audience.
I thought to myself, I never want my work to be seen by a wider audience (shudder, shudder), but if I did, here's what I'd do.
Find a trend and jump on it. This flies in the face of doing your work out of passion or curiosity, but the art world is full of trends that might speak to you. If there is one that you can identify with, you can steer your work in that direction and maybe just ride that "what's hot" wave.
Signature style–what holds your work together? It may be the thing that gets you noticed, so suss out what it is for you and accentuate it. Maybe even devote a series of works to exploring "it." And this could be anything: your process, subject matter, painting style, or chosen narrative. Whatever it is–emphasize it. The art world is saturated with work, so if you want to stand out, you have do something that stands out.
Chatter, hype, or just the right conversation at the right time–when it comes to getting on the radar, you definitely have to be willing to talk about your work or have someone do it for you. This isn't about being obnoxious or cocky, but it is about knowing what you and your work are about and getting the word out.
|Venus Pregnant by Steven Assael, 72 x 48,
oil on canvas, 2002.
Looking at this list, I want to cry out, "Is it really worth it?" I'm not always so sure. Because when it comes down to it there are so many artists out there that deserve recognition on their own merits. At Artist Daily we do our best to showcase artists who have something to say for themselves and who really care about their work.
And the same goes for the artists you'll find in The Artist Magazine. Artists who creates thoughtful figure paintings steeped in history, or painters who create with encaustic paints–a medium that goes back to the days of the Egyptian pharaohs but has been all but forgotten. Or artists like Steven Assael, whose subject matter pushes the envelope far past conventionality and makes paintings that are both intimate and uncomfortable.
So steer your artistic career in a way that feels right to you. Because no one can predict what is going to happen tomorrow let alone over the course of a lifetime. The only thing that matters is doing what you love and making art that you care about. And the only person you have to answer to is yourself. What do you think about the "art world?" Is it worth getting noticed? Leave a comment and let me know, and for more inspiration and art-filled days consider a subscription to The Artist's Magazine.