- Approach framing strategically . Dont let the high cost of custom framing eliminate profits. Susan Minnich Sweeney, a Cincinnati fiber artist who runs a full-time framing business, suggests creating artwork to fit standard mat and frame sizes. Shes also worked out creative solutions with fellow artists, teaching them to frame their own work or swapping her services for original art.
- Network at your day job Whether youre an accountant or a stay-at-home mom, use your job as a way to spread the word about your artwork. Give your co-workers—or the other parents in your playgroup—regular updates on your artistic life. Sweeney, for example, tells her framing clients about her fiber art and invites them to her shows.
- Seek out resources Selling your artwork is essentially running a small business, but theres no reason you have to do it all alone. When youre in an area you dont know, you have to find someone whos done it, says Christine McBryan, a New York painter and textile designer. Her tech-savvy sister helped her find a Web designer for her site.
Hugh Greer of Wichita, Kansas, won the grand prize at Arts for the Parks in 2003. He’s also the author of two books on painting and an instructional video.