Look back and plan ahead with ultraviolet
Pantone’s 2018 Color of the Year, ultraviolet, is a vivid, deeply saturated purple. According to Pantone, “PANTONE 18-3838 Ultra Violet communicates originality, ingenuity and visionary thinking that points us toward the future.”
But how can one go into the future without honoring the past? Take Canigou in Snow by James Dickson Innes for instance. In this snowy landscape, the artist incorporates various shades of purple, each breathing life and otherworldliness into a setting that could’ve otherwise been very bleak.
Just a Touch
Innes wasn’t alone in his use of violet. Artists such as Claude Monet, Georgia O’Keeffe and Andy Warhol all incorporated this purple hue into their work — showing us that it’s as versatile as the artists themselves.
Giovanni Boldini’s Marchesa sports just a touch of ultraviolet against her black dress. The shawl and flowered belt in the purple make her ensemble pop, though that might be the artist’s frenetic brushstrokes at play too. And don’t forget to notice her pooch on a leash, hiding in plain sight and sporting a fun collar.
Not visible to most human eyes, ultraviolet rays are detectable to insects, birds and a handful of mammals. Why then are we seeing ultra? Ultraviolet literally means “beyond” violet and it is closest to violet on the color spectrum and so visual representations are usually higher keyed versions of violet.
A Crystal Ball?
Can ultraviolet transport us somewhere new? Does color have that kind of power?
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reﬂection, intuitive Ultra Violet lights the way to what is yet to come.”
Inside and Out
All-over dye jobs will never go out of style, so why not mix it up with a purple do? Great for those of us who are turning gray and want to make that hair challenge into an artistic opportunity.
Lavender helps relieve anxiety and inconsistent sleep. Take a whiﬀ or get some lavender essential oils to sleep more soundly. Add it to soaps, lotions or use it as a perfume to keep the scent around you at all times.
The Proof Is In the Pigment
The more colorful your plate, the healthier it is— and research claims naturally purple foods have many health beneﬁts including stabilizing blood pressure, helping with heart healthiness and reducing obesity.
Show Us Your Ultraviolet
With the old comes the new, and ultraviolet—as well as purple’s many shades—will be inspiring us for years to come. Show us your ultraviolet-inspired art for a chance to win a bundle of art swag! Follow and tag us on Instagram @artistsnetwork using #ArtistsNetwork_ColorStory. Learn more here.
Article contributions by Michael Woodson.