If we take the National Endowment for the Arts’ (NEA) new report to heart, the very fact that you’re reading this blog suggests that you probably attend arts events. Americans who experience the arts via Internet, radio, TV and other handheld devices are three times more likely to attend live arts events, according to the NEA.
The organization’s latest report, Audience 2.0: How Technology Influences Arts Participation, published to help arts organizations gain a better understanding of their audiences’ uses of technology and electronic media, revealed several other findings:
- Individuals with at least some college education were more likely than those with a grade school education to use electronic media to participate in the arts
- Many Americans only participate in the arts through electronic media.
- Twenty-one percent (47 million) of all U.S. adults have used the Internet to view music, theater or dance performances in the last 12 months. Twenty-four percent (55 million) sought information about the arts online.
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