Fan Page Tips for Facebook
by Lori McNee, from the January/February 2012 issue of The Artist’s Magazine (Face to Face With Social Media: An artist entrepreneur shares her secrets for brand building and power marketing on Facebook).
1. Choose a page name that reflects your brand. Note that once you have 100 connections, you won’t be able to edit or change your fan page name, so make the initial decision a good one.
2. To gain more fans and followers, add a Facebook widget on your blog. By adding a fan box or “like” button to your blog, you’ll encourage visitors to join your page.
3. You should always post your blog links to your fan page wall. You can choose to use a blogging network such as NetworkedBlogs or Blogged to automatically integrate a feed of your latest posts.
4. Post Facebook profile updates at least four times a week, but no more than five times a day, with the postings preferably spaced apart. You might start to get complaints if you flood your followers’ feeds with too many updates.