NEW YORK—MTV said it is preparing to air “Edit Review,” a new reality series conceptualized and produced by The Artist’s Magazine editor Maureen Bloomfield.
The 10-episode series will follow the lives of staffers at The Artist’s Magazine in Cincinnati, Ohio, as they produce an issue of the leading fine art magazine. It’s
set to debut April 1, 2010.
described the show as a combination of “The Real World” and “Devil Wears Prada,” with a touch of “American Idol” for additional drama.
“Magazines around the country are slashing budgets,” Tony DiSanto, head of MTV
programming, said in a statement. “In ‘Edit Review,’ that financial component will be used to our advantage. Editors who don’t meet their budget quotas will be put on the chopping block—we expect the call-in voting to blow ‘Idol’ out of the water.”
“We are so excited to get in on the reality TV craze,” added Bloomfield, the show’s
co-creator and executive producer. “‘Edit Review’ is sure to join the ranks of great reality shows such as ‘Kid Nation’ and ‘I Love New York.'”