Studio Staples: Essential Equipment for Online Sales

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For professionals in today’s art world, having a strong digital presence is a must. Online platforms provide artists with a global audience and a convenient way to reach potential buyers, not to mention influencers (curators, gallerists, publishers). Getting the most from the online art market, however, requires more than just a solid portfolio of work—you need the right equipment and tools. Here, we’ll explore the essential equipment artists need to effectively sell their work online and share a few product picks as examples of what to look for when making your own purchase decisions.

High-Quality Camera

First impressions matter, especially in the competitive world of online art sales. To showcase your artwork in the best possible light, invest in a high-quality camera—one that’s capable of capturing intricate details and vibrant colors. DSLR cameras or mirrorless cameras with interchangeable lenses offer excellent image quality and versatility. A tripod is essential to ensure stability and consistency in your photographs.

Here’s a camera setup to consider:

Lighting Equipment

Proper lighting is crucial for capturing accurate representations of your artwork. While natural light can work well in some situations, investing in professional lighting equipment can elevate the quality of your photographs. Softbox lights or LED panels provide even illumination without harsh shadows. Look for continuous output lights that allow for a color temperature of 5600K to ensure precise and consistent color accuracy.

Here’s an example of a lighting setup to consider:

Photo Editing Software

It may be necessary to make minor adjustments to enhance and correct your images. Photo-editing software, such as Adobe Photoshop or Lightroom, allows you to fine-tune colors, adjust exposure and remove any imperfections. Familiarize yourself with basic editing techniques to ensure your artwork looks its best before showcasing it online.

High-Quality Printer

For artists who sell prints of their work, owning a high-quality printer is essential. Look for a printer capable of producing archival-quality prints with accurate color reproduction. Consider factors such as print size, resolution and ink longevity when selecting a printer. Additionally, be sure to invest in premium-quality paper or canvas to complement your prints and enhance their value.

Consider this highly-rated printer: 

Canon PRO 300

Packaging Supplies

Once you’ve made a sale, it needs to be shipped safely to your customer. Stock up on sturdy packaging materials such as corner protectors, cardboard boxes, bubble wrap and packing tape. Wrap paintings in a layer of craft paper first, as bubble wrap can affect the finish of your painting if it’s in direct contact with your work. Consider investing in custom packaging for a professional touch and to reinforce your brand identity. Providing a seamless unboxing experience can leave a positive impression on your customers and encourage repeat business.

Website and E-Commerce Platform

Consider online platforms such as Singulart as a convenient way to showcase and sell work, in addition to your own personal website and e-commerce platform. Choose a website builder or e-commerce platform that caters to artists and allows you to customize your online storefront so it reflects your unique style and brand. Ensure your website is user-friendly, mobile-responsive and optimized for search engines to attract potential buyers.

Whether you’re a seasoned professional or just getting started, having the right equipment can make all the difference in the online presentation of your art. Do you sell your work online? What equipment do you use? What’s your favorite online platform?

Meet the Artist

Scott Maier is an artist and a content contributor to He’s also the author of the instructional art book See, Think, Draw: An Easy Guide for Realistic Drawing and Beyond.

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